Selfie - Passionate
Her Inner Light - Optimism
Her message to women everywhere — “Believe in yourself!”
1920’s curls with a page boy hat. Entrepreneurial. Bolero with the Heavenly Silk Tank. Creative. Long necklace with a simple white-T. Street smart. Mohair sweater coat with gold top sneakers. Genuine. These are the colorful facets of Sue Yerou.
Sue has loved visual styling since a young age. Following her heart to New York to study fashion merchandising, she started her career as a digital photo artist. She launched her first business, which offered services in digital retouching and events production. Traveling to far flung places like Fiji and Australia, Sue ran her business for several years in New York and abroad. “I listened to my inner voice, and I moved without fear.” In Sydney, hard times hit. With the downturn of the global economy, Sue could not generate enough business in digital design. She was also mending from a broken heart. Sue’s attitude about hurdles in life is to confront them head on. “I keep knocking them down until I can’t go forward anymore.” Learning when and how to let go is hard. But when every turn led to a dead end in Sydney, Sue steadied herself for another path.
Tuning into her inner voice again, Sue found her way to San Francisco where she parlayed her digital artist skills in several companies. But she never gave up her dream to run her own business. While working hard at her corporate job, she nurtured her passion in fashion design and style consulting. In 2012 she launched Style Rehab, a wardrobe consulting service for men and women. Starting with a few clients— professionals too busy to shop, mothers re-entering the professional sphere, people who have never enjoyed shopping or wanted help with re-imaging — Sue steadily grew a devoted clientele base.
Equally savvy in consignment stores and high end department stores, Sue exercises her visual creativity in textures, colors and shapes. But she offers much more than a styling service. She brings image curation, discovery of identity, and therapy all rolled into a fun and transformative experience. She lights up her personal brand of warmth and compassion — gifts she credits her mother — for every engagement. “I appreciate that my clients expose their vulnerabilities when they show me their bodies and closets. Being my most true self is the best way to foster trust.” For Sue this means not hiding or pretending and being willing to be seen as she is. Sue’s owning herself prompts others to take down their barriers. "Inside this intimate space, I create safety for each person who comes to Style Rehab so they can come out and find their own style.”
Sue is passionate about getting her clients looking and feeling their best. "The most exciting part is when we look in the mirror, and a client sees something she never saw before. There’s a shift in her body posture, her smile. She holds herself in a whole new way. That somehow I've been able to bring this awakening for someone is what I love most.”
Recently, all of Sue's strengths came together when she took a small group of clients personal shopping in the East Bay. She planned an itinerary of treasure hunting through carefully selected boutiques and consignment stores. Knowing the women of her group to be open-minded and friendly, she welcomed a woman who also happens to be transgender to join. With her authenticity and warmth, Sue amplified the safe space she creates so well. In laughter, dialogue about passion projects and supportive energy, each woman found items that suited her personality and lifestyle. Everyone embraced being seen. By the end of the day, a femme tribe had formed, tethered by fun, creativity and integrity.